Edison in the Boardroom: How Leading Companies Re-alize Value from Their Intellectual Assets
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More About This Title Edison in the Boardroom: How Leading Companies Re-alize Value from Their Intellectual Assets
English
JULIE L. DAVIS (Chicago, IL) is the Worldwide Co-Managing Partner of Andersen's intellectual asset consulting practice.
SUZANNE S. HARRISON (Menlo Park, CA) is the co-owner of ICMG.
SUZANNE S. HARRISON (Menlo Park, CA) is the co-owner of ICMG.
English
Introduction: The Edison Prophecy.
Level One--Defensive.
Level Two--Cost Control.
Level Three--Profit Center.
Level Four--Integrated.
Level Five--Visionary.
The Dow Chemical Company: A Case Study.
Appendix A: Mining a Portfolio for Value.
Appendix B: Competitive Assessment.
Appendix C: Integrated Performance Reporting.
Notes.
Index.
Level One--Defensive.
Level Two--Cost Control.
Level Three--Profit Center.
Level Four--Integrated.
Level Five--Visionary.
The Dow Chemical Company: A Case Study.
Appendix A: Mining a Portfolio for Value.
Appendix B: Competitive Assessment.
Appendix C: Integrated Performance Reporting.
Notes.
Index.
English
"Everyone who manages IP for a company, a university, or a federal agency, should look at this handbook and the Web site associated with it." (The Federal Lawyer, Nov/Dec 2001)"A beacon of light for organizations trying to make intellectual property a dynamic property rather than a fixed legal asset." —Business Finance Magazine, November 2001
