Three Clicks Away: Advice from the Trenches of eCommerce
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More About This Title Three Clicks Away: Advice from the Trenches of eCommerce
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MICHAEL DRAPKIN is the founder and Principal of Drapkin Technology Corp., a business technology and e-commerce consultancy with clients that include Reader's Digest, Banker's Trust, United Parcel Service, IBM, and Mt. Sinai Hospital, among others. Drapkin has previously published two books.
JON LOWY is Director of Internet Architecture for Deutsche Bank's online investment banking division, eGCI, which is charged with developing online trading and research systems for retail and institutional clients on a worldwide basis. Prior to this position, he was Chief eCommerce Architect for Gateway. Lowy is a founder and the architect of Softwax.com, a web-based peer-to-peer system that allows communities of users to share files safely and conveniently.
DANIEL MAROVITZ is the Director of Internet Strategy for Deutsche Bank. Prior to joining Deutsche Bank, Marovitz held positions at Dow Jones and Gateway. He worked directly with the president of Gateway to establish the company's website and intranet. Marovitz also worked for iVillage as their vice president of commerce.
JON LOWY is Director of Internet Architecture for Deutsche Bank's online investment banking division, eGCI, which is charged with developing online trading and research systems for retail and institutional clients on a worldwide basis. Prior to this position, he was Chief eCommerce Architect for Gateway. Lowy is a founder and the architect of Softwax.com, a web-based peer-to-peer system that allows communities of users to share files safely and conveniently.
DANIEL MAROVITZ is the Director of Internet Strategy for Deutsche Bank. Prior to joining Deutsche Bank, Marovitz held positions at Dow Jones and Gateway. He worked directly with the president of Gateway to establish the company's website and intranet. Marovitz also worked for iVillage as their vice president of commerce.
English
Foreword.
Introduction.
STRATEGY.
Formulating an Online Strategy.
Understanding the Web Landscape.
Advertising on the Web.
ORGANIZATION.
Staffing.
Web Roles.
Starting a Start-Up.
Growing Your E-Commerce Organization.
Outside Resources.
PROJECT MANAGEMENT.
Project Organization.
Specification.
Development to Launch and Beyond.
Notes.
Glossary.
Index.
About the Authors.
Introduction.
STRATEGY.
Formulating an Online Strategy.
Understanding the Web Landscape.
Advertising on the Web.
ORGANIZATION.
Staffing.
Web Roles.
Starting a Start-Up.
Growing Your E-Commerce Organization.
Outside Resources.
PROJECT MANAGEMENT.
Project Organization.
Specification.
Development to Launch and Beyond.
Notes.
Glossary.
Index.
About the Authors.
