Customer Service on the Internet, Second Edition: Building Relationships, Increasing Loyalty, and Staying Competitive
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More About This Title Customer Service on the Internet, Second Edition: Building Relationships, Increasing Loyalty, and Staying Competitive
English
JIM STERNE is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for business. Sterne produced the world's first seminar series on Internet marketing in 1994 and is an internationally recognized speaker. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com
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The Web Was Made for Customer Service.
Customer Service in a Modern World.
Publishing on the Web.
Managing E-Mail: When Customers Come Calling.
Encouraging Customer Conversations.
Measuring Your Success.
Knowing Your Customers as Individuals--Again.
Extranets--Access to Live Information.
Customer Relationship Management.
Getting Started.
Planning for Tomorrow.
Index.
Customer Service in a Modern World.
Publishing on the Web.
Managing E-Mail: When Customers Come Calling.
Encouraging Customer Conversations.
Measuring Your Success.
Knowing Your Customers as Individuals--Again.
Extranets--Access to Live Information.
Customer Relationship Management.
Getting Started.
Planning for Tomorrow.
Index.
English
"Customer Service on the Internet is one of those rarities: a thoroughly updated second edition of a book." (e-Business, October 2000)
