The Denny's Story: How a Company in Crisis Resurrected Its Good Name
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- Wiley
More About This Title The Denny's Story: How a Company in Crisis Resurrected Its Good Name
English
JIM ADAMSON is the Chairman and CEO of Advantica, the $1.8 billion parent company of the Denny's restaurant chain. Adamson has been CEO since 1995. Formerly, he was CEO of Burger King and held senior-level positions at Revco, Inc., Target Stores, and B. Dalton. ROBERT McNATT is an editor at Business Week and a former reporter for Reuter's and Crain's New York Business. ROSEMARY BRAY McNATT is the author of Unafraid of the Dark, a memoir. She has also worked as an editor for the New York Times Book Review.
English
Our Worst Hour.
From Doughnuts to Diners.
My Introduction to Denny's.
Beginning Again.
The Promises We Made.
Leading the Way.
Training Our Employees to Be the Best.
Procurement: A Fair Share of the Business.
Our Franchisees Take Us Forward.
New People, New Directions.
Celebrating Success.
Index.
From Doughnuts to Diners.
My Introduction to Denny's.
Beginning Again.
The Promises We Made.
Leading the Way.
Training Our Employees to Be the Best.
Procurement: A Fair Share of the Business.
Our Franchisees Take Us Forward.
New People, New Directions.
Celebrating Success.
Index.
English
"This is a true-life account that reads like a modern, corporate Cinderella story. Told in a candid and compelling manner by one of America's leading corporate turn-around experts, Jim Adamson, it's the inside scoop on one of America's most notorious episodes. Many of us will enjoy this book, but it provides a most important lesson to consider for Wall Street insiders and Fortune execs."(Ric Bela, Former President and CEO of the Hispanic Association on Corporate Responsibility)
