Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
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- Wiley
More About This Title Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
English
DAVID SIEGEL is a leading Internet strategist. He is the author of the bestseller Creating Killer Web Sites, which has been translated into 15 languages. His Secrets of Successful Web Sites is the bible of new-media project management. Siegel has been published in the Harvard Business Review and is an internationally sought-after public speaker. In working with clients like Hewlett-Packard, Lucent, Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as an expert in planning long-term web strategy. Siegel is chairman of Studio Verso, a web-design and strategy firm, and president of Siegel Vision, an E-strategy company (www.siegelvision.com).
English
PRINCIPLES.
The Toast Is Burning.
Why Most Web Strategies Fail.
E-Business.
The E-Customer.
The Thruth Economy.
PRACTICE.
Management by Surfing Around.
The Customer-Led Web Site.
The Customer-Led Company.
Cyber Synergy.
Navigating in the New World.
PROTOTYPES.
Grocery Store.
Magazine Publisher.
Steel Fabricator.
Real Estate Clearinghouse.
Book Superstore.
Software Company.
Bank Intranet.
Drug Manufacturer.
PREDICTIONS.
The Job Seeker.
The Homemaker.
The Breadwinner.
The Teenager.
The Moviegoer.
The Frequent Flier.
The Student.
The Lawyer.
The Patient.
The Reputation Consultant.
Afterword.
About the Author.
About the Book.
Index.
The Toast Is Burning.
Why Most Web Strategies Fail.
E-Business.
The E-Customer.
The Thruth Economy.
PRACTICE.
Management by Surfing Around.
The Customer-Led Web Site.
The Customer-Led Company.
Cyber Synergy.
Navigating in the New World.
PROTOTYPES.
Grocery Store.
Magazine Publisher.
Steel Fabricator.
Real Estate Clearinghouse.
Book Superstore.
Software Company.
Bank Intranet.
Drug Manufacturer.
PREDICTIONS.
The Job Seeker.
The Homemaker.
The Breadwinner.
The Teenager.
The Moviegoer.
The Frequent Flier.
The Student.
The Lawyer.
The Patient.
The Reputation Consultant.
Afterword.
About the Author.
About the Book.
Index.
English
"There has to be a basic guide to business in the e-commerce age and this is probably the best around." (Campaign, 19th December 2000)
"...A readable and relevant book, Siegel outlines how to avoid the six strategic traps." (Long Range Planning, Vol 33, 2000)
"...A readable and relevant book, Siegel outlines how to avoid the six strategic traps." (Long Range Planning, Vol 33, 2000)
