Another One Bites the Grass: Making Sense of International Advertising
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More About This Title Another One Bites the Grass: Making Sense of International Advertising

English

SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

English

The Trouble with Words.
The Trouble with Culture.
Global Brand or Global Bland?
The Trouble with Creativity.
Network = Notwork.
The New International Line-Up.
Going It Alone.
More than Just Ads.
Where Do We Go from Here?
Notes.
Index.
About the Author.

English

"Thought provoking, funny and hair-tearing." (Campaign, 19th December 2000)
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