Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life
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More About This Title Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life
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DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at [email protected] or www.janal.com.
English
ONLINE MARKETING STRATEGY.
Integrating the Internet into Your Marketing Mix.
New Paradigms of Online Marketing.
Constructing the Online Marketing Business Plan.
Corporate Policies for Web Site Content.
ONLINE SELLING.
Creating Your Marketing Message: Writing Interactive Ad Copy.
Designing Your Web Site to Increase Sales.
Strategic and Operational Issues for Online Selling.
Selling Consumer Products and Services Online.
Business-to-Business Selling Online.
International Marketing Online.
PROMOTING YOUR WEB SITE.
Promoting Your Web Site with Search Engines.
Promoting Your Web Site with Publicity, Advertising, and Promotions.
Measuring Return on Investment.
CREATING CUSTOMERS FOR LIFE WITH ONE-TO-ONE MARKETING PROGRAMS.
Creating Customers for Life with One-to-One Marketing Programs.
Building Relationships with E-mail and Private Mailing Lists.
Building Relationships with Newsgroups.
Building a Community.
Public Relations Strategies for Your Communities.
Market Research and Online Focus Groups.
Customer Service and Support Online.
ONLINE MARKETING TOOLS.
Competitive Research Online.
Online Resources That Make You a More Effective Marketer.
Creating Effective Banner Ads.
Buying and Selling Banner Ads.
ONLINE MEDIA RELATIONS.
Interactive Media Relations.
Writing and Distributing Interactive Publicity Materials Online.
Building Relationships with Reporters.
Crisis Communications.
Janal Communications Seminars, Consulting.
Glossary.
Index.
Integrating the Internet into Your Marketing Mix.
New Paradigms of Online Marketing.
Constructing the Online Marketing Business Plan.
Corporate Policies for Web Site Content.
ONLINE SELLING.
Creating Your Marketing Message: Writing Interactive Ad Copy.
Designing Your Web Site to Increase Sales.
Strategic and Operational Issues for Online Selling.
Selling Consumer Products and Services Online.
Business-to-Business Selling Online.
International Marketing Online.
PROMOTING YOUR WEB SITE.
Promoting Your Web Site with Search Engines.
Promoting Your Web Site with Publicity, Advertising, and Promotions.
Measuring Return on Investment.
CREATING CUSTOMERS FOR LIFE WITH ONE-TO-ONE MARKETING PROGRAMS.
Creating Customers for Life with One-to-One Marketing Programs.
Building Relationships with E-mail and Private Mailing Lists.
Building Relationships with Newsgroups.
Building a Community.
Public Relations Strategies for Your Communities.
Market Research and Online Focus Groups.
Customer Service and Support Online.
ONLINE MARKETING TOOLS.
Competitive Research Online.
Online Resources That Make You a More Effective Marketer.
Creating Effective Banner Ads.
Buying and Selling Banner Ads.
ONLINE MEDIA RELATIONS.
Interactive Media Relations.
Writing and Distributing Interactive Publicity Materials Online.
Building Relationships with Reporters.
Crisis Communications.
Janal Communications Seminars, Consulting.
Glossary.
Index.
