Advertising on the Internet, 2nd Edition
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More About This Title Advertising on the Internet, 2nd Edition
English
Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
English
The Internet Advertising Landscape.
Online Ad Models.
Internet Direct Marketing.
The Art and Science of Web Measurement.
Ad Management.
Targeting-The Online Advertising Advantage.
Pricing Online Ads.
Market Research-Information Is Your Competitive Advantage.
Buying Online Ads.
Selling Online Advertising.
Going Local.
International Online Advertising.
Legal Issues Every Internet Advertiser Should Know
The Internet Advertising Convergence.
How to Advertise for Free or Almost Free (by Eric Ward).
Appendix.
Glossary.
About the Authors.
Index.
Online Ad Models.
Internet Direct Marketing.
The Art and Science of Web Measurement.
Ad Management.
Targeting-The Online Advertising Advantage.
Pricing Online Ads.
Market Research-Information Is Your Competitive Advantage.
Buying Online Ads.
Selling Online Advertising.
Going Local.
International Online Advertising.
Legal Issues Every Internet Advertiser Should Know
The Internet Advertising Convergence.
How to Advertise for Free or Almost Free (by Eric Ward).
Appendix.
Glossary.
About the Authors.
Index.
