Management Mistakes and Successes 6e
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More About This Title Management Mistakes and Successes 6e
English
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.
* It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
* This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us.
* Contains an all new section on "Entrepreneurial Adventures."
* It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
* This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us.
* Contains an all new section on "Entrepreneurial Adventures."
English
1. Introduction.
PART I: GREAT COMEBACKS.
2. Continental Airlines: From the Ashes.
3. Harley Davidson: At Last.
4. IBM: A Recovered Giant.
PART II: PLANNING BLUNDERS AND SUCCESSES.
5. Coco-Cola's Classic Planning Miscalculation.
6. Euro Disney: Bungling a Successful Format.
7. Scott Paper, Sunbeam, and Al Dunlap.
8. Contrast--Southwest Airlines: Finding a Strategic Window of Opportunity.
PART III: EXECUTION FLAWS AND ACCOMPLISHMENTS.
9. The Travails of Nike.
10. Boeing Can't Handle Success.
11. Toys R' Us: A Category Killer Loses Its Punch.
12. Saturn's Problems in Japan.
13. Contrast--the Unstoppable Wal-Mart.
PART IV: CONTROL WEAKNESSES AND STRENGTHS.
14. United Way: Where Were the Controls?
15. Met Life: Deceptive Sales Tactics--Condoned or ILL-Controlled?
16. Maytag: Leaving a Foreign Subsidiary Free as a Bird.
17. McDonald's: The Paragon of Controls, But Is This Eroding?
PART V: ENTREPRENEURIAL ADVENTURES.
18. Boston Beer: Leading the Microbrewers.
19. Boston Chicken and Planet Hollywood: The Masters of Hype Falter.
20. Office Max: Grasping the Ring.
PART VI: ETHICAL CONTROVERSIES AND CHALLENGES.
21. ADM: Price Fixing, and Political Cronyism, and a Whistleblower.
22. Tobacco: A Beleaguered but Defiant Industry.
23. The Classic Contrast--Johnson & Johnson's Magnificent Crisis Management with Tylenol, but Then....
24. Conclusions: What Can Be Learned?
PART I: GREAT COMEBACKS.
2. Continental Airlines: From the Ashes.
3. Harley Davidson: At Last.
4. IBM: A Recovered Giant.
PART II: PLANNING BLUNDERS AND SUCCESSES.
5. Coco-Cola's Classic Planning Miscalculation.
6. Euro Disney: Bungling a Successful Format.
7. Scott Paper, Sunbeam, and Al Dunlap.
8. Contrast--Southwest Airlines: Finding a Strategic Window of Opportunity.
PART III: EXECUTION FLAWS AND ACCOMPLISHMENTS.
9. The Travails of Nike.
10. Boeing Can't Handle Success.
11. Toys R' Us: A Category Killer Loses Its Punch.
12. Saturn's Problems in Japan.
13. Contrast--the Unstoppable Wal-Mart.
PART IV: CONTROL WEAKNESSES AND STRENGTHS.
14. United Way: Where Were the Controls?
15. Met Life: Deceptive Sales Tactics--Condoned or ILL-Controlled?
16. Maytag: Leaving a Foreign Subsidiary Free as a Bird.
17. McDonald's: The Paragon of Controls, But Is This Eroding?
PART V: ENTREPRENEURIAL ADVENTURES.
18. Boston Beer: Leading the Microbrewers.
19. Boston Chicken and Planet Hollywood: The Masters of Hype Falter.
20. Office Max: Grasping the Ring.
PART VI: ETHICAL CONTROVERSIES AND CHALLENGES.
21. ADM: Price Fixing, and Political Cronyism, and a Whistleblower.
22. Tobacco: A Beleaguered but Defiant Industry.
23. The Classic Contrast--Johnson & Johnson's Magnificent Crisis Management with Tylenol, but Then....
24. Conclusions: What Can Be Learned?
