Mastering Data Mining: The Art and Science of Customer Relationship Management
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More About This Title Mastering Data Mining: The Art and Science of Customer Relationship Management
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MICHAEL J. A. BERRY [email protected] and GORDON S. LINOFF [email protected] are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.
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SETTING THE FOCUS.
Data Mining in Context.
Why Master the Art?
Data Mining Methodology: The Virtuous Cycle Revisited.
Customers and Their Lifecycles.
THE THREE PILLARS OF DATA MINING.
Data Mining Techniques and Algorithms.
Data, Data Everywhere...
Building Effective Predictive Models.
Taking Control: Setting Up a Data Mining Environment.
CASE STUDIES.
Who Needs Bag Balm and Pants Stretchers.
Who Gets What? Building a Best Next Offer Model for an Online Bank.
Please Don't Go! Churn Modeling in Wireless Communication.
Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.
Who Is Buying What? Getting to Know Supermarket Shoppers.
Waste Not, Want Not: Improving Manufacturing Processes.
The Societal Context: Data Mining and Privacy.
Index.
Data Mining in Context.
Why Master the Art?
Data Mining Methodology: The Virtuous Cycle Revisited.
Customers and Their Lifecycles.
THE THREE PILLARS OF DATA MINING.
Data Mining Techniques and Algorithms.
Data, Data Everywhere...
Building Effective Predictive Models.
Taking Control: Setting Up a Data Mining Environment.
CASE STUDIES.
Who Needs Bag Balm and Pants Stretchers.
Who Gets What? Building a Best Next Offer Model for an Online Bank.
Please Don't Go! Churn Modeling in Wireless Communication.
Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry.
Who Is Buying What? Getting to Know Supermarket Shoppers.
Waste Not, Want Not: Improving Manufacturing Processes.
The Societal Context: Data Mining and Privacy.
Index.
English
"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)
