Title Details

HERMAN HOLTZ is one of America's leading experts on business and consulting. Holtz has been a consultant to such companies as IBM, GE, Dun and Bradstreet, Chrysler, as well as to the EPA, OSHA, and Georgetown University, and is the author of more than twenty bestselling books on consulting, marketing, and sales. Some of his most recent books include How to Succeed as an Independent Consultant, Third Edition; The Consultant's Guide to Proposal Writing, Third Edition; The Independent Consultant's Brochure and Letter Handbook; and The Business Plan Guide for Independent Consultants, all published by Wiley.

What Does (Should) a Consultant Do?

Seizing Opportunity: Capitalizing on Beginnings.

Consulting as a Second Career.

Why Do So Many Consultants Fail?: How to Succeed.

A Few Keys to Success.

Founding the Consulting Practice.

Finances, Taxes, and Related Prioblems.

Marketing and Sales: Finding Leads and Closing Them.

Releases, Brochures, and Other Materials.

The New Marketing.

Marketing to the Public Sector: Federal, State, and Local Government.

Proposal Writing: A Vital Art.

The Initial Meeting.

Negotiations, Fees, and Contracts.

Consulting Processes and Procedures.

Final Reports, Presentations, and Other Products.

Fees and Collections.

Consultant Skills You Need: Making Presentations.

Skills You Need: Writing.

Technological Assets for the Independent Consultant.

Index.