World Wide Web Marketing, Second Edition
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More About This Title World Wide Web Marketing, Second Edition
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JIM STERNE is one of the world's leading experts on Internet marketing. He specializes in creating Internet marketing strategies for business. He produced the world's first seminar series on Internet marketing back in 1994 and is an internationally known speaker at industry conferences. His other books include Customer Service on the Internet and What Makes People Click: Advertising on the Web. His company, Target Marketing of Santa Barbara, can be found at www.targeting.com.
English
Introduction to the Internet and the Web-An Executive Summary.
Getting to Know the Internet.
Welcome to the World Wide Web.
The Using the World Wide Web for Marketing.
Customer Service First.
Useable Web-Be Kind to Your Users.
Interactivity Goes with the Flow.
Feedback.
Value-Added Marketing-It's Personal.
Attracting Attention.
Measuring Your Success.
A Few Thorny Issues.
Where Do You Start?
Looking Toward the Future.
Appendices.
Index.
Getting to Know the Internet.
Welcome to the World Wide Web.
The Using the World Wide Web for Marketing.
Customer Service First.
Useable Web-Be Kind to Your Users.
Interactivity Goes with the Flow.
Feedback.
Value-Added Marketing-It's Personal.
Attracting Attention.
Measuring Your Success.
A Few Thorny Issues.
Where Do You Start?
Looking Toward the Future.
Appendices.
Index.
