Buying Web Services: The Survival Guide to Outsourcing
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More About This Title Buying Web Services: The Survival Guide to Outsourcing
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J. P. FRENZA is Director of the Earth Pledge Foundation's Division for Sustainable Media (www.earthpledge.org), which produces Web sites for nonprofit and socially responsible businesses. His previous book, The Web and New Media Pricing Guide, was the first book on the market to address the issue of pricing Web services. Sustainable media clients include Microsoft, IBM, and George Soros's Open Society Institute.
English
In or Out?: An Outsourcing Overview.
Determining Your Goals, Developing a Concept, and Drafting a Request for Proposal.
Evaluating Proposals and Budgets.
Understanding Design.
Infrastructure and Site Hosting.
Covering Your Legal Bases.
Managing a Long-Term Outsourced Web Project.
When Things Go Wrong.
Working with Multiple Contractors.
Search Engines, Marketing, PR, and Advertising.
Going Forward: Next-Generation Sites and Building an E-Business.
Web Resources.
The Web Roundtable.
Index.
Determining Your Goals, Developing a Concept, and Drafting a Request for Proposal.
Evaluating Proposals and Budgets.
Understanding Design.
Infrastructure and Site Hosting.
Covering Your Legal Bases.
Managing a Long-Term Outsourced Web Project.
When Things Go Wrong.
Working with Multiple Contractors.
Search Engines, Marketing, PR, and Advertising.
Going Forward: Next-Generation Sites and Building an E-Business.
Web Resources.
The Web Roundtable.
Index.
