Strategy and Enterprise Value in the RelationshipEconomy
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More About This Title Strategy and Enterprise Value in the RelationshipEconomy

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About the Author After earning his Ph.D. in economics at Yale University, Bruce W. Morgan taught economics and finance at Yale, the University of Illinois, and the Wharton School of the University of Pennsylvania. He has been a full-time consultant in economic, finance, and business valuation for nearly three decades. He has published several books, including a textbook on statistical decision theory and Foundation of Relationship Banking, and has written more than 30 articles.

English

ASCENDANCE OF THE RELATIONSHIP ECONOMY.

The Invisible Wealth of Nations.

Understanding the Relationship Economy.

Seizing Opportunity from Economic Revolution.

THE FOUR SIDES OF THE BOX.

The Timeless World of the Economists.

Conflicting Objectives of Public Financial Reporting.

The Unavoidable Myopia of Wall Street.

Disorientation in the Absence of Business Theory.

BREAKING OUT OF THE BOX.

Recognizing Shareholder Value Objectives.

Foundations for Value-Based Strategies and Decisions.

Understanding Customer Relationships.

Toward Relationship Management.

MODERN FOUNDATIONS FOR STRATEGIES AND DECISIONS.

Value Elements in Financial Decisions.

Confronting the Relationship Environment.

The Future Is Now!

National Wealth and Public Policy in a Relationship Economy.

Index.
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