The Shape Shifters: Continuous Change for Competitive Advantage
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More About This Title The Shape Shifters: Continuous Change for Competitive Advantage

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About The Author: John L. Mariotti is President and CEO of The Enterprise Group, his own consulting firm, and former President of Huffy Bicycles and Rubbermaid's Office Products Group. He is the author of The Power of Partnerships and a contributing editor, management columnist, and conference moderator for Industry Week magazine.

English

WHY?

Value--The New Mantra.

Genesis: The Shape of the Future.

Status Quo Is Not Good Enough.

Visualizing the Shape of Value.

Understanding Value Attributes.

The Best Shape-Shift Faster.

WHAT?

What is Value?

Shape-Shifting to Integrate and Revitalize the Business.

The Conditions of Shape-Shifting.

Assessing Shape of Value for Customers.

Comparing Shape of Value to Competitors.

HOW?

Shape-Shifting--New Partnerships.

Compensating Shape-Shifting.

The Power of Partnerships.

Changing the Shape of the Business.

Organizing to Shape-Shift.

The Future Shape Of Work.

Predict the Future by Creating the Future.

WHERE NEXT?

The Natural laws of Business.
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