Fundamentals of Menu Planning
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More About This Title Fundamentals of Menu Planning
English
Readers will discover a profitable menu planning approach in this easy-to-understand menu planning textbook. This book goes far beyond the simple concept of presenting attractive food to customers. It covers a multitude of sophisticated strategies needed to attract today's highly sophisticated, knowledgeable customers.
English
Institutional, Industrial, and Commercial Menus.
Market Survey.
Nutrition and Menu Planning.
Foodservice Characteristics of a Menu.
The Yield Test.
Standard Recipes.
Recipe Costing.
Marketing Characteristics of a Menu.
Sales History.
Marketing and Merchandising the Menu.
Foodservice Equipment Analysis.
Appendices.
Suggested Readings.
Index.
