Web Visions: An Inside Look at Successful Business Strategies on the Net
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More About This Title Web Visions: An Inside Look at Successful Business Strategies on the Net
English
About the Author Eugene Marlow, Ph.D., has more than 3## of experience in strategic application of m## for marketing, public relations and corpo## communications. A former executive at P## 500 companies, he now consults to vari## companies and is a professor at Bernar## Baruch College in New York.
English
The Internet: An Evolving Strategic Communications Medium.
Measuring Who's Really on the Net?
Marketing on the Internet.
Federal Express.
General Electric.
Advertising on the Internet.
Hotwired.
Public Relations on the Net.
IBM.
USAID.
Internal Communications on the Net.
Xerox.
US West.
Sun Microsystems, Inc.
The Politics of Constructing an Effective Web Site.
Realizing the Strategic Vision: The Webmaster Function.
Realizing the Strategic Vision: Web Site Design Considerations.
Appendix.
Index.
About the Author.
Measuring Who's Really on the Net?
Marketing on the Internet.
Federal Express.
General Electric.
Advertising on the Internet.
Hotwired.
Public Relations on the Net.
IBM.
USAID.
Internal Communications on the Net.
Xerox.
US West.
Sun Microsystems, Inc.
The Politics of Constructing an Effective Web Site.
Realizing the Strategic Vision: The Webmaster Function.
Realizing the Strategic Vision: Web Site Design Considerations.
Appendix.
Index.
About the Author.
