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Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals
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  • Wiley

More About This Title Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals

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This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.

You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you're already on-line—to evaluate, enhance, and redefine your current Internet/intranet strategy.

Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.

  • English

English

About the Author Richard J. Gascoyne (email [email protected]) is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and Intranet business and technology strategies. Mr. Gascoyne is also on the Advisory Board to Netstock Direct. Prior to joining Claremont,he helped build the Australian Network Solutions practice with Andersen Consulting. Mr. Gascoyne is a certified instructor in Netscape server products, and has managed several communications related business projects for corporations throughout North America, Europe, and Australia.
  • English

English

A Call to Action: Build the Internet/Intranet into Your Business.

Rediscovering Your Customer: Serving Existing Needs and Predicting New Ones.

Strategic Objectives: Your Internet/Intranet Business Case.

Layered Access: How External and Internal Users Work with Your Site.

The Ten Essential Steps for a Successful Internet Strategy.

Reinventing Marketing: Steps to Implement Innovative Marketing Strategies.

Integrating Technology: Making it Work in Your Business.

Jobs, People, and Managers: How the Internet/Intranet Should Transform Your Organization.

Legal and Regulatory Issues: Protecting Your Business for the Future.

Business Risks and Barriers: Overcoming the Obstacles that Could Limit Your Success.

Measuring Success: Assessing Your Position Realistically and Analyzing Results.

Appendices.

Index.

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