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The Portable MBA in Entrepreneurship (3rd Edition)
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  • Wiley

More About This Title The Portable MBA in Entrepreneurship (3rd Edition)

  • English

English

WILLIAM D. BYGRAVE, MA, Dphil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and visiting professor at INSEAD (the European Institute for Business Administration).

ANDREW ZACHARAKIS, BS, MBA, PhD, is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College.

The Portable MBA Series
The Portable MBA, with over 600,000 copies sold, continues to provide readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.

  • English

English

Preface.

About the Editors.

1. The Entrepreneurial Process (William D. Bygrave).

2. Opportunity Recognition (Jeffry A. Timmons).

3. Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).

4. Writing a Business Plan (Andrew Zacharakis).

5. Building Your Pro Forma Financial Statements (Andrew Zacharakis).

6. Venture Capital (William E. Wetzel Jr.).

7. Debt and Other Forms of Financing (Joel M. Shulman).

8. External Assistance for Startups and Small Businesses (Elizabeth J. Gatewood).

9. Legal and Tax Issues (Richard P. Mandel).

10. Intellectual Property (Joseph S. Iandiorio).

11. Franchising (Stephen Spinell).i

12. Entrepreneurs and the Internet (Julian E. Lange).

13. Managing a Growing Business (Donna Kelley and Ed Marram).

14. Harvesting Your Venture: A Time for Capturing Value (William Petty).

Glossary.

Notes.

About the Authors.

Index.

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