Title Details

JULIA RUTHERFORD SILVERS, CSEP, is an adjunct faculty member in the Tourism and Convention Administration Department of the University of Nevada in Las Vegas, and has served as curriculum consultant and lecturer for The George Washington University Event Management Program in Washington, D.C. She has authored numerous books, magazine articles, and event management programs. A three-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices and has served on the Board of Governors and the Certification Committee of ISES.

Foreword—Edward G. Polivka.

Foreword—Dr. Joe Goldblatt, CSEP.

Preface.

Acknowledgments.

Chapter 1: Anatomy of an Event.

Chapter 2: The Event Element Assessment.

Chapter 3: Developing the Event Site.

Chapter 4: Accommodating the Audience.

Chapter 5: Providing the Event Infrastructure.

Chapter 6: Safe Operations.

Chapter 7: Coordinating the Environment.

Chapter 8: Fundamentals of the Production.

Chapter 9: Staging the Entertainment Experience.

Chapter 10: Food and Beverage Operations.

Chapter 11: Making Event Memories.

Chapter 12: Ancillary Programs.

Chapter 13: Vendors and Volunteers.

Chapter 14: Knowledge Management.

Chapter 15: Strategies for Success.

Appendix 1: Sample Client Interview Form.

Appendix 2: Sample On-Site Change Order Form.

Appendix 3: Event “Survival” Kit.

Appendix 4: Sample Site Inspection Checklist.

Appendix 5: References and Reading List.

Index.