Essential Business Tactics for the Net
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More About This Title Essential Business Tactics for the Net
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LARRY CHASE is an international Internet marketing expert who has consulted with New York Life, 3Com, NASDAQ, Con Edison, EDS, Hotel Discounts, Auto-By-Tel, 1-800-FLOWERS, and other Fortune 500 companies. He founded the first online ad agency and is the publisher of Web Digest For Marketers. His articles, reviews, and columns appear in such publications as Advertising Age, Business Marketing, and Dutch InfoWorld. His insights on the Internet are sought after by media giants such as the New York Times, BusinessWeek, USA Today, Inc. magazine, CBS, CNN, and CNBC as well as many trade journals and newsletters.
English
INTEGRATING THE INTERNET INSIDE YOUR COMPANY.
Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competitive Ship.
Using the Net as a Resource for Human Resources.
Mining the Internet for All It's Worth.
http://007 Spying on Your Competitors and Yourself.
INTEGRATING THE INTERNET INTO YOUR MARKETING.
Your Brand Image and the Internet.
Retail: Setting Up Shop on the Net.
Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In.
Direct Marketing and Sales Support.
Public Relations, the Internet Way.
Closing Tips.
Afterword.
Index.
Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competitive Ship.
Using the Net as a Resource for Human Resources.
Mining the Internet for All It's Worth.
http://007 Spying on Your Competitors and Yourself.
INTEGRATING THE INTERNET INTO YOUR MARKETING.
Your Brand Image and the Internet.
Retail: Setting Up Shop on the Net.
Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In.
Direct Marketing and Sales Support.
Public Relations, the Internet Way.
Closing Tips.
Afterword.
Index.
