Introduction to the Hospitality Industry, 4th Edition
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English

TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada. CLAYTON W. BARROWS is Associate Professor at the School of Hotel, Restaurant & Tourism Administration at the University of New Orleans in Louisiana.

English

PERSPECTIVES ON CAREERS IN HOSPITALITY.

The Hospitality Industry and You.

Forces for Growth and Change in the Hospitality Industry.

FOOD SERVICE.

The Restaurant Business.

Restaurant Operations.

Restaurant Industry Organization: Chain, Independent, or Franchise.

Competitive Forces in Food Service.

Issues Facing Food Service.

Institutions and Institutional Food Service.

LODGING.

Lodging: Meeting Guest Needs.

Hotel and Motel Operations.

Forces Shaping the Hotel Business.

Competition in the Lodging Business.

TRAVEL, TOURISM, AND THE HOSPITALITY INDUSTRY.

Tourism: Front and Center.

Destinations: Tourism Generators.

HOSPITALITY: A SERVICE INDUSTRY.

The Role of Service in the Hospitality Industry.

Index.
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