Internet World Guide to One-To-One Web Marketing
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More About This Title Internet World Guide to One-To-One Web Marketing
English
CLIFF ALLEN is President of Allen Interactive, a Web development firm, and GuestTrack, Inc., a software development company specializing in Web site personalization. He has more than 20 years of experience in computer marketing and sales.
DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer.
BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).
DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer.
BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).
English
One-to-One Web Marketing Overview.
One-to-One Web Interactivity.
One-to-One E-Mail.
One-to-One Web Site Personalization.
One-to-One Push.
One-to-One Community.
One-to-One Web Presentation and Conferencing.
One-to-One Advertising and Promotion.
One-to-One Web Site Tracking.
Integrating One-to-One Web with Other Marketing Systems and Processes.
One-to-One Web Privacy.
One-to-One Marketing Future.
Index.
One-to-One Web Interactivity.
One-to-One E-Mail.
One-to-One Web Site Personalization.
One-to-One Push.
One-to-One Community.
One-to-One Web Presentation and Conferencing.
One-to-One Advertising and Promotion.
One-to-One Web Site Tracking.
Integrating One-to-One Web with Other Marketing Systems and Processes.
One-to-One Web Privacy.
One-to-One Marketing Future.
Index.
