Perspectives on Strategy from The Boston Consulting Group
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More About This Title Perspectives on Strategy from The Boston Consulting Group
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CARL W. STERN is President and CEO of The Boston Consulting Group. He has been with BCG for seventeen years, and his clients have included leading international consumer packaged goods companies, financial services, and manufacturing companies. He holds an MBA from Stanford Business School.
GEORGE STALK Jr. is a senior vice president with The Boston Consulting Group, head of BCG’s innovation and marketing initiatives, and comanager of BCG’s Toronto office. He is coauthor of the critically acclaimed Competing Against Time, and Kaisha: The Japanese Corporation. His articles have appeared in numerous business publications, including the Harvard Business Review. He holds an MBA from the Harvard Business School.
GEORGE STALK Jr. is a senior vice president with The Boston Consulting Group, head of BCG’s innovation and marketing initiatives, and comanager of BCG’s Toronto office. He is coauthor of the critically acclaimed Competing Against Time, and Kaisha: The Japanese Corporation. His articles have appeared in numerous business publications, including the Harvard Business Review. He holds an MBA from the Harvard Business School.
English
THE NATURE OF BUSINESS STRATEGY.
THE DEVELOPMENT OF BUSINESS STRATEGY.
Foundations.
Milestones.
THE PRACTICE OF BUSINESS STRATEGY.
The Customer: Segmentation and Value Creation.
Time-Based Competition.
Performance Measurement.
Resource Allocation.
Organizational Design.
Leadership and Change.
BUSINESS THINKING.
SOCIAL COMMENTARY.
Index.
THE DEVELOPMENT OF BUSINESS STRATEGY.
Foundations.
Milestones.
THE PRACTICE OF BUSINESS STRATEGY.
The Customer: Segmentation and Value Creation.
Time-Based Competition.
Performance Measurement.
Resource Allocation.
Organizational Design.
Leadership and Change.
BUSINESS THINKING.
SOCIAL COMMENTARY.
Index.
