High Tech, High Hope: Turning Your Vision of Technology into Business Success
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More About This Title High Tech, High Hope: Turning Your Vision of Technology into Business Success
English
PAUL FRANSON is the founder of Franson, Hagerty & Associates, a public relations firm for the high-tech industry. His clients have included LSI Logic, 3COM, Silicon Graphics, Hewlett-Packard, and Hitachi. Mr. Franson's numerous articles have appeared in such publications as Upside, Inc., The Financial Times, Dividend, Electronic Business, Marketing Computers, and PC Computing.
English
Which Came First: Technology or the Corporation?
Turning Concepts Into Products.
Making Operations Operate.
From Purchasing to Partners.
Marketing to Many--Or One.
Putting Willy Loman on Steroids.
When Does the Sale End and Support Begin?
Smile When You Say "Personnel," Please.
You Can't Keep Secrets From Finance.
Develop Your Organization.
The Corporate Root Canal: Implementing New Technology.
Epilogue: Technology has Transformed Corporations.
Appendix.
Notes.
Index.
Turning Concepts Into Products.
Making Operations Operate.
From Purchasing to Partners.
Marketing to Many--Or One.
Putting Willy Loman on Steroids.
When Does the Sale End and Support Begin?
Smile When You Say "Personnel," Please.
You Can't Keep Secrets From Finance.
Develop Your Organization.
The Corporate Root Canal: Implementing New Technology.
Epilogue: Technology has Transformed Corporations.
Appendix.
Notes.
Index.
