Sixty Trends in Sixty Minutes (a Brandweek Book)
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More About This Title Sixty Trends in Sixty Minutes (a Brandweek Book)
English
SAM HILL is the cofounder of the Helios Consulting Group, which helps top management solve complex strategic problems. He was previously a partner and Chief Marketing Officer at Booz Allen Hamilton and Vice Chairman of DMB&B, a top-twenty global advertising agency. His writing has appeared in such publications as the Harvard Business Review, Strategy & Business, Fortune, Ad Age, The Wall Street Journal, and the Financial Times. He is also the coauthor of Radical Marketing and The Infinite Asset: Managing Brands to Build New Value.
English
Is Purple the Next Black?
The Trendmeister Hall of Fame.
Fads, Fashion, and History.
Economic and Geopolitical Trends.
Technology Trends.
Societal Trends.
Consumer Trends.
Business Trends.
Workplace Trends.
Trendblasting.
Final Thoughts.
Acknowledgments.
Notes.
Selected Sources.
Index.
The Trendmeister Hall of Fame.
Fads, Fashion, and History.
Economic and Geopolitical Trends.
Technology Trends.
Societal Trends.
Consumer Trends.
Business Trends.
Workplace Trends.
Trendblasting.
Final Thoughts.
Acknowledgments.
Notes.
Selected Sources.
Index.
English
"...from another guru...the usefulness of his book lies...in the details of the commercial opportunities they (trends) can create..." (Market Leader, Winter 2002)
“…There is much useful advice and information in this book for any business or organisation, whether commercial or not…”(Managing Information, June 2003)
