Business Expectations: Are You Using Technologyto Its Fullest?
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More About This Title Business Expectations: Are You Using Technologyto Its Fullest?
English
BRYAN BERGERON is President of Archetype Technologies, Inc., a technology consulting firm. He teaches technology and business at Harvard Medical School and at MIT, serves as editor in chief of e.MD and as technical editor of Postgraduate Medicine, and is the author of over 300 articles and publications in business and technology. He has over thirty years of experience designing and working with computers and electronics.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT. He works as an independent consultant to academic and private institutions on the issues of information systems, clinical trials, and health outcomes research.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT. He works as an independent consultant to academic and private institutions on the issues of information systems, clinical trials, and health outcomes research.
English
Preface.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.
