How to License Your Million Dollar Idea: Everything You Need to Know to Turn a Simple Idea into a Million Dollar Payday, Second Edition
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More About This Title How to License Your Million Dollar Idea: Everything You Need to Know to Turn a Simple Idea into a Million Dollar Payday, Second Edition
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HARVEY REESE is a well-known new product developer and consultant who has created and successfully licensed more than 100 of his own commercial ideas, plus those of other inventors. He is a regular contributor to Inventor's Digest magazine, teaches product design classes at The Art Institute of Philadelphia, and writes a monthly newsletter that goes out to thousands of inventors around the world.
English
INTRODUCTION.
1. THE C.R.A.S.H. COURSE FOR SUCCESSFUL LICENSING
The steps in creating and shaping up a simple idea, and how to turn it into a monthly royalty machine.
2. CREATING THE IDEA
How to Identify a Market Need and Create the Solution for It
The six-step, can't-miss system for spotting an opportunity, and how to profit from it by creating the perfect product.
3. RESEARCH
Evaluate the Originality and Market Need of your Product and Determine the Need for a Patent Copyright, or Trademark
How to evaluate the merits of your idea, and how to protect it with or without patents, copyrights, or trademarks.
4. SWING INTO ACTION.
Prospecting, Getting the Appointment, and Preparing the Presentation
How to package your idea professionally, how to select a licensee, and how to get the appointment.
5. MEETING WITH THE PROSPECT
How to Make a Successful Presentation
Everything you need to know to sell your idea; how to leave the meeting with a check in your pocket.
6. REAPING THE HARVEST
Realizing the Maximum Profits from Your New Product Idea
The gentle art of contract negotiation; proven techniques to ensure maximum profits from your million-dollar idea.
7. THE WONDERFUL WORLD OF THE INTERNET
How Did Inventors Get Along without It?
How to mine this great new source for tips, information, resources, and ideas.
8. THE UNLIMITED POTENTIAL OF LICENSING
A few success stories to show how extraordinary fortunes are being made every day by ordinary people.
9. MAKING YOUR LICENSING DREAM A BEAUTIFUL REALITY
Some final thoughts on winning at one of the biggest money games in town.
APPENDIX.
INDEX.
1. THE C.R.A.S.H. COURSE FOR SUCCESSFUL LICENSING
The steps in creating and shaping up a simple idea, and how to turn it into a monthly royalty machine.
2. CREATING THE IDEA
How to Identify a Market Need and Create the Solution for It
The six-step, can't-miss system for spotting an opportunity, and how to profit from it by creating the perfect product.
3. RESEARCH
Evaluate the Originality and Market Need of your Product and Determine the Need for a Patent Copyright, or Trademark
How to evaluate the merits of your idea, and how to protect it with or without patents, copyrights, or trademarks.
4. SWING INTO ACTION.
Prospecting, Getting the Appointment, and Preparing the Presentation
How to package your idea professionally, how to select a licensee, and how to get the appointment.
5. MEETING WITH THE PROSPECT
How to Make a Successful Presentation
Everything you need to know to sell your idea; how to leave the meeting with a check in your pocket.
6. REAPING THE HARVEST
Realizing the Maximum Profits from Your New Product Idea
The gentle art of contract negotiation; proven techniques to ensure maximum profits from your million-dollar idea.
7. THE WONDERFUL WORLD OF THE INTERNET
How Did Inventors Get Along without It?
How to mine this great new source for tips, information, resources, and ideas.
8. THE UNLIMITED POTENTIAL OF LICENSING
A few success stories to show how extraordinary fortunes are being made every day by ordinary people.
9. MAKING YOUR LICENSING DREAM A BEAUTIFUL REALITY
Some final thoughts on winning at one of the biggest money games in town.
APPENDIX.
INDEX.
