Advertising on the Internet
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More About This Title Advertising on the Internet
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ROBBIN ZEFF, PhD, ([email protected]) is President of The Zeff Group, a firm specializing in strategic Internet planning and advertising.
BRAD ARONSON ([email protected]) is President of i-frontier, a leading Internet marketing and advertising agency.
English
The State of Online Advertising.
Setting the Stage.
Online Ad Models: Banners, Buttons, and Beyond.
Web Measurement.
Learning About Your Customers and Delivering Targeted Ads.
Pricing Online Ads.
Identifying and Understanding the Online Audience.
Running an Online Advertising Campaign: Buying Online Ads.
Selling Online Ads.
The Online Advertising Horizon.
Appendices.
Index.
