Web Marketing Cookbook
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More About This Title Web Marketing Cookbook
English
JANICE M. KING is a marketing consultant and writer with more than 15 years of marketing experience in both small business and high-tech industries. She regularly writes and speaks on high-tech marketing issues.
PAUL KNIGHT and JAMES H. MASON are the founders of 64K Internet Marketing, Inc., a very successful Seattle-based Web marketing firm that delivers services such as Web site development, electronic commerce, online database solutions, Java, Real Audio, and virtual reality applications.
PAUL KNIGHT and JAMES H. MASON are the founders of 64K Internet Marketing, Inc., a very successful Seattle-based Web marketing firm that delivers services such as Web site development, electronic commerce, online database solutions, Java, Real Audio, and virtual reality applications.
English
ENTERING THE KITCHEN.
Web Marketing: Entree or Appetizer?
Web Communications by Industry.
Web Marketing Templates.
Cooking Up Riches with Web Commerce.
COOKING TECHNIQUES FOR WEB COMMUNICATION.
Planning Your Menu.
Text Ingredients.
Visual and Multimedia Ingredients.
Navigation: Guiding Visitors Through Your Buffet.
Guidelines and Makeovers.
Serving It Well Done: Legal and International Factors for Web Promotion.
Advanced Web Possibilities.
WEB MARKETING RESOURCES.
Appendices.
References.
Glossary.
Index.
Web Marketing: Entree or Appetizer?
Web Communications by Industry.
Web Marketing Templates.
Cooking Up Riches with Web Commerce.
COOKING TECHNIQUES FOR WEB COMMUNICATION.
Planning Your Menu.
Text Ingredients.
Visual and Multimedia Ingredients.
Navigation: Guiding Visitors Through Your Buffet.
Guidelines and Makeovers.
Serving It Well Done: Legal and International Factors for Web Promotion.
Advanced Web Possibilities.
WEB MARKETING RESOURCES.
Appendices.
References.
Glossary.
Index.
