Becoming a Graphic Designer: A Guide to Careers in Design, Second Edition
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More About This Title Becoming a Graphic Designer: A Guide to Careers in Design, Second Edition
English
Steven Heller is the Art Director of the New York Times Book Review and cochair of the MFA/design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture.
Teresa Fernandes is a publications designer and art director.
Teresa Fernandes is a publications designer and art director.
English
Preface.
Introduction: So You Want to Become a Graphic Designer?
How I Became a Graphic Designer.
Section I: Design Specialties.
Editorial.
Corporate Design.
Book Design.
Music/Record Design.
Information Design.
Advertising.
Environmental.
Interactivity.
What Do You Look For?
Motion.
Type and Lettering.
Advice To Designers.
Section 2: Design Businesses.
Freelancers.
Small Studio.
Partnerships.
Medium Firm.
Large Firm.
On Personal Style.
Section 3: Design Options.
Crossing Disciplines.
Entrepreneurs.
Authorship.
Major Influences.
Section 4: Design Education.
Undergraduate.
Graduate.
Continuing Education.
List of Schools.
The Future of Graphic Design.
Appendix: Resource Guide.
Bibliography: Recommended Reading.
Index: Designers.
