Marketing Made Easy for the Small Accounting Firm
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- Wiley
More About This Title Marketing Made Easy for the Small Accounting Firm
English
JO ANN ROSEN is an experienced marketer who has worked at Ernst & Young LLP and developed marketing departments for the accounting practices of Mann Judd Landau and Touche Ross, and the law firm Donovan Leisure Newton & Irvine.
English
BUILD A SOLID FOUNDATION.
Use Goals as Benchmarks.
Develop a Realistic Marketing Plan.
Begin Within.
Develop a Database.
Generate Lots of Leads.
Don't Forget to Follow Up!
Track How Well You're Doing.
Keep Your Skills Up to Date.
Build an Information Center.
Develop Style Guidelines.
GET THE JOB DONE.
Get the Word Out.
Make Your Services Speak for Themselves.
Never Underestimate the Power of Networking.
Give Speeches and Presentations.
Host Dinners, Luncheons, and Seminars.
The Power of the Written Word.
The Media and You.
Index.
