Developing a CPA Firm: A Comprehensive Guide to Building a Successful Small to Mid-Sized AccountingFirm
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- Wiley
More About This Title Developing a CPA Firm: A Comprehensive Guide to Building a Successful Small to Mid-Sized AccountingFirm
English
This book focuses on marketing and expanding an accounting practice.
English
Changing Attitudes.
The Marketing Mentality.
Client Relations.
Competitor Information.
Prospecting.
References and Referral Sources.
Direct Mail.
Telemarketing.
Sales.
Mergers and Acquisitions.
Public Relations.
Marketing Plan.
Sample Annual Marketing Calendar.
Your Marketing Audit.
Hiring Marketers and Outsourcing Marketing Work.
Interview with a Managing Partner.
Managing Your Practice.
Employee Management.
Staff Marketing.
Managing Marketing Problems.
The Internet and the CPA Firm.
Appendices.
Index.
