Marketing on the Internet, 2nd Edition
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English
JILL H. ELLSWORTH, Ph.D., a former university professor and dean, is an Internet consultant for Fortune 500 companies, a nationally known speaker about business and marketing on the Internet, and a frequent guest on CNBC. She is a board member of the Internet Development Association and a member of the Microsoft Small Business Council. She is coauthor (with Matthew V. Ellsworth) of eight Internet books, including The New Internet Business Book and Marketing on the Internet, both from Wiley. She can be reached at: [email protected].
MATTHEW V. ELLSWORTH holds degrees from Michigan State and Syracuse Universities. He researches digital communication, writes about the Internet, and is a Web consultant. His Internet address is: [email protected]. He and Dr. Ellsworth are also the leaders of AOL's InBusiness forum.
MATTHEW V. ELLSWORTH holds degrees from Michigan State and Syracuse Universities. He researches digital communication, writes about the Internet, and is a Web consultant. His Internet address is: [email protected]. He and Dr. Ellsworth are also the leaders of AOL's InBusiness forum.
English
LEVERAGING THE WEB FOR MARKETING-A PREVIEW.
Internet Overview.
Marketing on the Internet: The Big Picture.
SUCCESSFUL MARKETING ON THE INTERNET.
The World Wide Web, and Using It for Business.
Effective WWW Marketing-An Integrated Approach.
Caution, Security, and Customs of the Natives-A Cautionary Tale.
CONSTRUCTING EFFECTIVE WEB SITES.
Preparing HTML Documents for the World Wide Web.
Adding Graphics, Sound, Databases, Action and Interactivity to a Web Site.
Homepages That Work: Best Practices for Marketing.
ONLINE RESOURCES FOR INTERNET MARKETING.
Power-Searching the Web.
Important World Wide Web Resources and Sites Supporting Internet Marketing.
Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information.
Expanding your Internet Marketing Tool Kit.
Epilogue.
Appendices.
Glossary.
Index.
Internet Overview.
Marketing on the Internet: The Big Picture.
SUCCESSFUL MARKETING ON THE INTERNET.
The World Wide Web, and Using It for Business.
Effective WWW Marketing-An Integrated Approach.
Caution, Security, and Customs of the Natives-A Cautionary Tale.
CONSTRUCTING EFFECTIVE WEB SITES.
Preparing HTML Documents for the World Wide Web.
Adding Graphics, Sound, Databases, Action and Interactivity to a Web Site.
Homepages That Work: Best Practices for Marketing.
ONLINE RESOURCES FOR INTERNET MARKETING.
Power-Searching the Web.
Important World Wide Web Resources and Sites Supporting Internet Marketing.
Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information.
Expanding your Internet Marketing Tool Kit.
Epilogue.
Appendices.
Glossary.
Index.
