Creating the Virtual Store: Taking Your Web Site from Browsing to Buying
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More About This Title Creating the Virtual Store: Taking Your Web Site from Browsing to Buying
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MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other major business and trade publications and has been a featured guest on CNN, CNBC, and PBS.
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Introducing the Virtual Store.
Planning the Virtual Store.
Designing The Shopping Experience.
Getting to Know Your Virtual Customers.
Advertising and Promoting Your Virtual Store.
Accepting Virtual Payments: Selecting Methods that are Right for You.
Understanding Virtual Legality.
Preparing for the Future.
Epilogue.
Appendices.
References.
Index.
Planning the Virtual Store.
Designing The Shopping Experience.
Getting to Know Your Virtual Customers.
Advertising and Promoting Your Virtual Store.
Accepting Virtual Payments: Selecting Methods that are Right for You.
Understanding Virtual Legality.
Preparing for the Future.
Epilogue.
Appendices.
References.
Index.
