Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
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More About This Title Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
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STEVE O'KEEFE is an Internet publicity pioneer. The founder of Internet Publicity Services, Steve has helped hundreds of companies promote their products and services online. He has made every marketing blunder imaginable and invites you to learn from his mistakes. Steve writes the syndicated column "Online Marketing" and his work has been anthologized in the book Publicity Basics by the prestigious Council of Literary Magazines and Presses. His writings have also appeared in Internet World, The Wall Street Journal, Harper's, Small Press, HotWired, and dozens of trade newsletters, zines, and electronic publications.
English
The Power of Internet Publicity.
Who's Online?
Basic Tools and Techniques.
The Registration Campaign.
The Linkage Campaign.
E-Mail News Releases.
Announcements.
Document Transfers.
Online Appearances.
Contests and Other Fancy Promotions.
Firefighting and Follow-Up.
Internet Publicity Resources.
Appendix.
Index.
Who's Online?
Basic Tools and Techniques.
The Registration Campaign.
The Linkage Campaign.
E-Mail News Releases.
Announcements.
Document Transfers.
Online Appearances.
Contests and Other Fancy Promotions.
Firefighting and Follow-Up.
Internet Publicity Resources.
Appendix.
Index.
