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Management Mistakes and Successes, 5th Edition
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More About This Title Management Mistakes and Successes, 5th Edition

  • English

English

This book uses contrasting cases of management mistakes and successes to provide insight into the art of managerial decision-making. It addresses the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. It illustrates how success does not guarantee continued success—managers must stay focused on success. This edition includes more global, ethical, and TQM applications.
  • English

English

Partial table of contents:

GREAT TURNAROUNDS: FAILURES AND SUCCESSES.

Kmart—From Mediocrity to Leadership to Jeopardy.

Scott Paper: Turnaround Trauma.

IBM: A Giant Falters, But Then Arises.

Harley Davidson: Finally, a Comeback.

PLANNING BLUNDERS AND SUCCESSES.

Coca-Cola's Classic Planning Blunder.

Euro Disney: Bungling a Successful Format.

EXECUTION FLAWS AND ACCOMPLISHMENTS.

Reebok Versus Nike: Sneaker Wars.

Contrast—Wal-Mart: The Unstoppable.

CONTROL WEAKNESSES AND STRENGTHS.

Met Life: Deceptive Sales Tactics—Condoned or Ill-Controlled?

Contrast—McDonald's: Maximizing Controls.

ENTREPRENEURIAL ADVENTURES.

Boston Beer: Leading the Microbrewers.

OfficeMax: Promise Fulfilled.

ETHICAL CONTROVERSIES AND CHALLENGES.

Contrast—Johnson & Johnson's Tylenol: Great Crisis Management in Regaining Public Trust.

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