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- Wiley
More About This Title Entrepreneur Magazine: Bringing Your Product to Market
English
Facing Realities: Hard Work Lies Ahead.
Financing: Forget the Myths—Here's the Truth.
Drop Your Paranoia: Talk about Your Product Idea!
Professionalism: Know What You're Doing.
Licensing: The Preliminary Work.
THE GO/NO-GO DECISIONS.
Distribution: Nothing Is More Important.
Product Appeal: Will Customers Buy?
Manufacturing Costs: Can Your Product Make a Profit?
Inside Help: Everyone Needs Key Contacts.
Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions.
SELLING YOUR PRODUCT.
The First Sales Period: Proving a Product Will Sell.
Evaluating Initial Sales Results—Before You Spend Big Money.
Licensing: Now Is the Ideal Time.
The Transitional Period: Growing Your Business.
Checklists for a Smooth-Running Company.
The Business Plan: Turning into an Operating Company.
Financing the Growing Business.
Conclusion: Exhilarating Times: You Too Can Be Successful.
Appendix.
Glossary.
Helpful Sources.
Index.
