Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive
Rights Contact Login For More Details
More About This Title Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive
English
JIM STERNE has been in high-tech marketing and sales for fifteen years and is a recognized leader in the field. He is founder of Target Marketing of Santa Barbara and specializes in creating Internet marketing strategies for Fortune 500 companies and entrepreneurs. He regularly speaks at Internet business conferences around the world, is a contributing editor to WebMaster magazine, and is the author of World Wide Web Marketing (also published by Wiley).
English
The Web Was Made for Customer Service.
Customer Service in a Modern World.
Publishing Your Company's Information on the Web via FAQs.
Managing E-Mail—When Customers Come Calling.
Encouraging Customer Conversations.
Improving Your Value.
Knowing Your Customers as Individuals—Again.
Cisco Systems—A Case Study.
Starting Today/Planning for Tomorrow.
Appendix.
