Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More Second Edition
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More About This Title Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More Second Edition
English
FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal.
KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.
English
Newspaper and Magazine Advertising.
Selecting Print Media.
Flyers, Brochures, Bulletins, and Invitations.
Direct Mail and Database Direct Marketing.
Catalogs: A Project for Creative Nitpickers.
Out-of-Home Advertising and Promotion.
Telemarketing.
Broadcast Fax.
Advertising on the Web.
Publicity and Public Relations.
TV, Radio, Video, and CD Creative and Production.
Sales and Marketing Presentations.
Conventions, Trade Shows, Consumer Shows, and Meetings.
Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution.
Finding the Right Advertising Agency and Other Promotional Resources.
Index.
