Developing Online Content: The Principles of Writing and Editing for the Web
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More About This Title Developing Online Content: The Principles of Writing and Editing for the Web
English
IRENE HAMMERICH is the cofounder and senior partner of Inner Action, Inc. and Focus48, new media training and production companies. She handles corporate and government Web site production, coordinates a partnership with Algonquin College to deliver new media courses, and speaks extensively on the technological and creative issues involved in content delivery.
CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.
CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.
English
Author Biographies
Acknowledgments
From the Authors
Chapter 1: A Funny Thing Happened on the Way to the Web
Chapter 2: Audience, Audience, Audience!
Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"
Chapter 4: E-Rhetoric: A New Form of Persuasion
Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric
Chapter 6: Links, Logic, and the Layered Reader
Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen
Chapter 8: Content + Technology: A Surprising Alliance
Chapter 9: Keep CALM: Content and Logical Management
Chapter 10: The Business of Web Writing/Editing
Chapter 11: After Words and For Words
Appendix: HTML Codes for Special Text Characters
Glossary
Bibliography
Index
Acknowledgments
From the Authors
Chapter 1: A Funny Thing Happened on the Way to the Web
Chapter 2: Audience, Audience, Audience!
Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"
Chapter 4: E-Rhetoric: A New Form of Persuasion
Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric
Chapter 6: Links, Logic, and the Layered Reader
Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen
Chapter 8: Content + Technology: A Surprising Alliance
Chapter 9: Keep CALM: Content and Logical Management
Chapter 10: The Business of Web Writing/Editing
Chapter 11: After Words and For Words
Appendix: HTML Codes for Special Text Characters
Glossary
Bibliography
Index
English
"I read this book whilst engaged on two medium-sized Web projects, and can confirm that all the roles, tasks and collaborations they describe are 100 per cent accurate." (Writing & Computers, 5 March 2002)
"a great book if you publish a large amount of content" (Internet Advisor, May 2002)
"... hurrah for a book which, as it's subtitle says, is about The Principles of Writing and Editing for the Web..." (Writers News, July 2002)
"...a good book which sets out the skills and responsibilities of online content developers..." (M2 Best Books, 19 August 2002)
"...the authors cover an impressive range...I particularly liked the pithy panels in which an expert gives his or her view on topics...the examples of poor and good practice are another strength..." (www.freepint.com, 5 September 2002)
