Title Details

GORDON V. SMITH is President of AUS Consultants, a consulting firm specializing in advising clients on the value of all types of intellectual property, as well as businesses and stocks. Over the past thirty-five years, he has valued property ranging from sewing machines to circus wagons. Mr. Smith has written extensively on a variety of valuation subjects and has lectured on valuation in North America, South America, Europe, and China. He is Chairman of the Advisory Board of Licensing Economics Review, and serves on the Advisory Committee on Intellectual Property, Franklin Pierce Law Center, Concord, New Hampshire. Mr. Smith is an Accredited Senior Appraiser of the American Society of Appraisers, an active member of the International Trademark Association, and a member of the Licensing Executives Society and the International Fiscal Association.

Mr. Smith is the author of Corporate Valuation: A Business and Professional Guide, coauthor of Valuation of Intellectual Property and Intangible Assets and Intellectual Property: Licensing and Joint Venture Profit Strategies, and a contributing author to Transfer Pricing Handbook and The New Role of Intellectual Property in Commercial Transactions, all published by Wiley.

Valuation Basics.

The Nature of a Trademark.

Trademark Exploitation.

Quantifying the Economic Benefit.

Economic Life and Risks of Trademark Ownership and Exploitation.

Trademark Valuation.

Trademark Royalty Rates.

Monetary Relief in Trademark Litigation.

Special Trademark Valuation Situations.

Global Valuation and Exploitation of Trademarks.

Appendices.

Bibliography.

Index.