Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
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More About This Title Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
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KIM M. BAYNE is a frequent speaker and writer on Internet and wireless marketing. She was formerly a technology marketing executive. From 1997 to 2000, she hosted the internationally syndicated public radio talk show The Cyber Media Show with Kim Bayne. The hour-long show, which aired on NPR stations and in streaming audio on the Web, examined such topics as Internet use, marketing strategies, and tactics.
English
Dedication.
Acknowledgments.
Introduction.
About the Author.
The Wireless Revolution.
Understanding the Wireless World.
Unplugging Marketing Communications Strategies.
Chartering Your Wireless Marketing Team.
Building the Wireless Brand.
Advertising Without Wires.
Delivering Content to Wireless Devices.
Untethering Public Relations and Publicity.
Enabling Mobile Commerce and Sales Functions.
Mobilizing Customer Service.
Measuring Wireless Marketing Results.
Budgeting for a Wireless Future.
Appendix A: Glossary.
Appendix B: Mobile Handheld Devices.
Appendix C: Wireless Carriers, Network Operators and Related Service Providers.
Appendix D: Solution Providers.
Index.
Acknowledgments.
Introduction.
About the Author.
The Wireless Revolution.
Understanding the Wireless World.
Unplugging Marketing Communications Strategies.
Chartering Your Wireless Marketing Team.
Building the Wireless Brand.
Advertising Without Wires.
Delivering Content to Wireless Devices.
Untethering Public Relations and Publicity.
Enabling Mobile Commerce and Sales Functions.
Mobilizing Customer Service.
Measuring Wireless Marketing Results.
Budgeting for a Wireless Future.
Appendix A: Glossary.
Appendix B: Mobile Handheld Devices.
Appendix C: Wireless Carriers, Network Operators and Related Service Providers.
Appendix D: Solution Providers.
Index.
