Marketing Hospitality, 2nd Edition
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This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.
English
Marketing—Everybody's Job.
Analyzing Market Opportunities: Consumer Behavior.
Analyzing Market Opportunities: Segmenting and Targeting Markets.
Marketing Information and Marketing Research.
Marketing Strategy.
Marketing Planning and Management.
Hospitality Service Operations and Marketing.
The Hospitality Product.
Place in Hospitality Marketing: Distribution.
Place in Hospitality Marketing: Location.
The Price of Hospitality.
Marketing Communication: Advertising.
Marketing Communication: Sales Promotion, Public Relations, and Personal Selling.
Marketing at the Unit Level.
Notes.
Index.
