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Marketing on the Internet: Multimedia Strategies for the World Wide Web
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  • Wiley

More About This Title Marketing on the Internet: Multimedia Strategies for the World Wide Web

  • English

English

Jill H. Ellsworth, Ph.D., is a university professor, an Internet consultant for Fortune 500 companies, and is a frequent speaker about business and marketing on the Internet. Author of The Internet Business Book (coauthored with Matthew V. Ellsworth) and Education on the Internet, she is an active Internet participant and can be reached at je&atsign;world.std.com.

Matthew V. Ellsworth researches and writes about the Internet, and provides Web pages consulting and authoring services. He holds degrees from Michigan State and Syracuse Universities, and co-authored The Internet Business Book (with Dr. Ellsworth). He now lives in a Texas hill country house he designed. Internet address: oakridge&atsign;world.std.com.

  • English

English

TAPPING IN TO THE RESOURCES OF THE INTERNET'S WORLDWIDEWEB.

Internet Overview.

Getting Internet Access for Marketing on the WorldWideWeb.

The WorldWideWeb, and Using the Web for Business.

Web Browsers.

Important WorldWideWeb Resources and Sites.

CREATING YOUR BUSINESS'S WORLDWIDEWEB SITE.

Preparing Web Documents.

Adding Graphics, Sound, and Database File Links to Web Pages.

Homepages that Work.

SUCCESSFUL INTERNET BUSINESS MARKETING STRATEGY.

Caution, Security, and Customs of the Natives—A Cautionary Tale.

Effective WWW Marketing—An Integrated Approach.

The Future—Think Months, Not Years.

Appendices.

Index.

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