Complete Guide to Internet Publicity: Creating andLaunching Successful Online Campaigns
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More About This Title Complete Guide to Internet Publicity: Creating andLaunching Successful Online Campaigns
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STEVE O'KEEFE is a pioneer in Internet publicity, starting his company Internet Publicity Services in 1994 before the first commercial Web browser was launched. He is currently President of S & SEA Inc., a firm specializing in strategic online marketing plans and brokering online alliances. O'Keefe also teaches Internet Publicity at Tulane University. His bestselling book Publicity on the Internet earned the Tenagra Award for Internet Marketing Excellence.
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Acknowledgments.
Chapter 1. The Power of Internet Publicity.
Chapter 2. E-Mail News Releases.
Chapter 3. Online News Rooms.
Chapter 4. Discussion Group Postings.
Chapter 5. Newsletters and Direct Marketing.
Chapter 6. Chat Tours.
Chapter 7. Online Seminars and Workshops.
Chapter 8. Web Site Registration and Linkage.
Chapter 9. Contests and Other Fancy Promotions.
Chapter 10. Syndicating Your Promotions.
Chapter 11.Building an Online Publicity Operaion.
Appendix: Companion Web Site.
Index.
Chapter 1. The Power of Internet Publicity.
Chapter 2. E-Mail News Releases.
Chapter 3. Online News Rooms.
Chapter 4. Discussion Group Postings.
Chapter 5. Newsletters and Direct Marketing.
Chapter 6. Chat Tours.
Chapter 7. Online Seminars and Workshops.
Chapter 8. Web Site Registration and Linkage.
Chapter 9. Contests and Other Fancy Promotions.
Chapter 10. Syndicating Your Promotions.
Chapter 11.Building an Online Publicity Operaion.
Appendix: Companion Web Site.
Index.
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"a valuable insight into a burgeoning area of research" (British Journal of Cardiology, March 2002)
"...the book can be recommended to anyone planning a major internet-based publicity campaign..." (www.freepint.com, 11 July 2002)
"...every topic is clearly explained...as guide books go this is the best one I have read to date..." (M2 Best Books, 17 September 2002)
"...the discipline and meticulousness of his techniques alone - demonstrated in his interesting chapter on e-mail news releases - certainly inspire..." (Marketing, 21 November 2002)
