Title Details

Mail Order Selling: How to Market Almost Anythingby Mail, Third Edition
Buy Rights Online Buy Rights

Rights Contact Login For More Details

More About This Title Mail Order Selling: How to Market Almost Anythingby Mail, Third Edition

  • English

English

IRVING BURSTINER, PhD, has more than twenty-five years experience in marketing and sales. He has been a tenured professor of marketing at Baruch College and is the author or coauthor of seven business books, including The Small Business Handbook and Start and Run Your Own Profitable Service Business.
  • English

English

Exploring the Exciting World of Direct Marketing.

Starting a Mail Order Business.

GETTING STARTED IN MAIL ORDER.

Targeting Prospective Buyers.

What Can You Sell by Mail?

Basic Insights into the Financial Side.

Organizing Your Mail Order Enterprise.

Automation Alert: Go on Computer as Soon as You Can!

Promotion: Your Master Key to Sales Growth.

Absorb the Fundamentals of Selling.

PRINTING, PRINT ADVERTISING, AND THE PRINT MEDIA.

The Basics of Print Production.

How to Create Effective Print Advertisements.

Direct Mail: The Powerhouse of Direct Marketing Methods.

Managing Your Direct Mail Efforts.

Building and Maintaining Your Mailing List.

Newspapers as a Mail Order Medium.

Magazines: Print Medium for the Long Pull.

THE BROADCAST MEDIA AND TELEMARKETING.

Radio and the Direct Marketing Firm.

Television and the Direct Marketing Firm.

Telemarketing.

ADDITIONAL INFORMATION FOR THE GROWING FIRM.

How to Manage Company Finances More Effectively.

Planning Your Organization.

Looking Forward in Time.

Appendix.

Index.

loading