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More About This Title Management of Retail Buying, 3rd Edition
English
JOHN W. WINGATE taught retailing at New York University and was Chairman of the Department of Business Administration of Baruch College. He also founded and was the editor of NYU's Journal of Retailing.
JOSEPH S. FRIEDLANDER was a retail consultant and partner with Stern Associates. He also held the positions of General Merchandise Manager and Merchandise Controller at Abraham & Strauss. He taught marketing and retailing at Baruch College and New York University.
English
THE BUYING PROCESS.
Organization and Control of the Buying Process.
Buying Groups: Private Label and Import Programs, Market Representation.
PLANNING AND MANAGING MERCHANDISE ASSORTMENTS.
Keys to Understanding the Consumer.
Forecasting Customer Demand.
Assortment Differentiation: Private Brands and Other Strategies.
Planning and Control: Units and Dollars.
The Buying Plan.
WHERE AND HOW TO BUY.
The Supplier Marketplace.
Negotiating the Wholesale Price and Conditions of Purchase.
Vendor Services Available to the Buyer.
The Buyer's Order and Vendor Relations.
Foreign Buying.
Appendices.
