Title Details

The Internet Business Book
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More About This Title The Internet Business Book

  • English

English

This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet, exchanging information, doing market research, obtaining product and technical information, announcing products, conducting ``live'' conferences and making sales.
  • English

English

THE INTERNET: WHAT IT IS, AND HOW TO GET STARTED.

What Is the Internet?.

How to Get Access to the Internet.

CREATING A BUSINESS PRESENCE ON THE INTERNET.

Why Businesses are Using the Internet.

Acceptable and Unacceptable Uses of the Internet.

Techniques for Creating a Business Presence on the Internet.

INTERNET TOOLS AND RESOURCES.

How to Use E-Mail.

How to Use Discussion Lists.

How to Use Telnet—Remote Login.

How to Use FTP to Transfer Files.

How to Use the Internet's Searching Tools.

DOING BUSINESS ON THE INTERNET.

Putting Together a Complete Internet Business Plan.

Resources for Doing Business on the Internet.

PROFESSIONAL AND BUSINESS RESOURCES ON THE INTERNET.

Online Resources, Databases, and Libraries of General Interest.

Business, Marketing, and Finance Resources on the Internet.

Resources for the Professions.

Epilogue: The Future of Business on the Internet.

Appendices.

Index.

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