Public Relations for Hospitality Managers: Communicating for Greater Profits
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- Wiley
More About This Title Public Relations for Hospitality Managers: Communicating for Greater Profits
English
ALBERT E. KUDRLE is principal of his own public relations firm, whose clients include several hotels. He was Public Relations Director of The American Hotel and Motel Association for 10 years.
MELVIN SANDLER is Associate Professor Emeritus in the Hotel Administration Program of the Whittemore School of Business at the University of New Hampshire.
English
What Public Relations Is and What It Can Do for You.
PR as a Strategy in the Marketing Plan.
Establishing and Maintaining Effective Media Relations.
What News Is and How PR Differs from Advertising.
Organizing to Launch a PR Campaign.
Special Events in Public Relations.
Getting Your Message Across to Guests.
Employee Relations and Its Role in Public Relations.
Communicating More Effectively with Your Community.
Planning to Meet Emergencies.
Learning from the Experts: Ideas You Can Use.
Appendices.
Suggested References.
Index.
